If someone told you that they could fill Madison Square Garden ten times on a marketing budget of just five bucks, how fast would you dismiss them? Well, don’t be too hasty. That pretty much sizes up what we’ve done.
I’m one of the producers and hosts of “Fashion Is Your Business,” a business podcast at the intersection of fashion, technology and commerce. In less than 15 months and 90 episodes, we’ve amassed more than 180,000 downloads, which equates to filling the infamous Madison Square Garden. Ten times over.
Let’s get this out of the way: podcasts can be a fantastic marketing vehicle delivered in an easily accessed, widely distributed and inexpensive manner, with unavoidably powerful data to back this up. According to Edison Research1, more than one-third of Americans have listened to a podcast, and more than 15% of Americans listen to podcasts in the last month. Also, podcast listeners score high on social networking behavior. Therefore, many business owners are quite smartly adding a podcast to their marketing plan.