Alex is CEO and Co-founder of Good vs Evil, a creative shop that helps socially good focused companies, Non-profits and NGO’s brand themselves and talk about how they’re making the world a better place.
Prior to launching Good vs Evil, Alex honed his skills as creative director for 15+ years for many well know advertising agencies. During that time, he developed major advertising & branding campaigns on a national scale. These brands included Bombay Sapphire, Chase, conEdison, Godiva, HP, McGraw-Hill, MTV, Porsche, Renault, Sony, State Street, Tea-rrific, and VH1.
Alex also serves as a consultant for several startups on brand development, product design and marketing strategies.
Currently Alex lives happily with his wife and daughter in Brooklyn.